Data-Driven Attribution: better investment decisions, better marketing outcomes

Data-Driven Attribution: better investment decisions, better marketing outcomes:

We’ve long known that the power of digital marketing is in its measurability. But measurability is only half the battle. The other half is attribution — understanding how to allocate credit to your various marketing programs and appropriately recognize their impact on the customer journey.
February 19, 2015 at 03:23PM

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